Works ー environment ー Hida Furukawa town signage plan

飛騨市古川町 町並みサイン　
飛騨市

Hida Furukawa town signage plan　
Hida City

Category: Environment　Date: 2017

飛騨古川は、岐阜県北部に位置する山あいの小さな町です。「みごとなほど、気品と古格がある」と司馬遼太郎氏が記した町並みは、現在もなお世代を越えてその佇まいを継承しています。この計画では、古川の人々の「町への誇りや意志」をサインに反映し、来訪者を迎えるものにできないかと考え、初期の段階から、市役所職員や市民とともにデザインの意義や事例を学びながら、この地域に相応しいデザインのあり方を模索しました。具体的には、景観に溶け込みながら、来訪者を穏やかな「飛騨弁」で迎え案内する為の書体選択と細やかな文字組を追求しました。同時に町並に相応しいニュアンスを持つ矢印やピクトグラムを開発しています。また本体は、環境に調和する大きさやプロポーション、色彩、雪対策、祭事に分解できる構造等、市民との意見交換や検証を重ねて創り上げました。

Hida Furukawa is a small town in the mountains of northern Gifu Prefecture. The townscape, described by Ryotaro Shiba as having a "splendid elegance and classical style," has retained its atmosphere through generations.
In this project, we respected the "pride and will” the people of Furukawa have in their town, and tried to reflect them in the signage that would greet visitors. From the early stages of the project, we worked together with the local government staff and citizens to share an understanding of the role and meaning of design through actual cases, searching for the design that is best for this town.
Specifically, we sought a typeface and a fine-tuned character setting that would blend in with the landscape while welcoming and guiding visitors with a gentle "Hida dialect." At the same time, we developed arrows and pictograms with nuances appropriate to the townscape. The supporting structure was designed with attention to size, proportions and coloring that harmonize with the environment, measures against snow, and a structure that can be disassembled for festivals, all through repeated discussions with the citizens, experiments and verifications.

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