「日本石油サービスステーション」サイン計画 
日本石油株式会社

“Nisseki Service Station” Signage Planning 
Nippon Oil Co., Ltd.

Category: Environment Date: 1991

For Nisseki in early 1990, holding nation's largest number of subsidized stations, its business was facing heavy competition as deregulation was going on. The project was planned for the whole renewal of store design. It took, as its theme, the comfort for customers and employees and the harmony with environment
The primary motif of the de-sign was "the green earth re-flecting the sunshine of "sunrise mark." The design was developed as a consistent design system. The system consisted of designing main Logo-type adapting the sunrise mark, stores and fixtures, the coloring of tank trucks.
Design knows how, obtained through the experience of Cosmo project, was fully utilized for renewing tremendous number of stations in short time.