“JRA WINS” Signage Planning 

Category: Environment Date: 1987

The Signage Planning influencing all JRA aspects was positioned in a Visual Design project named "image up project." The project was not merely to layout a symbol mark in space. It was developed to promote greater pleasure of horse racing by appealing the factors of the race. The motif of the sign was applied to ranging from ticket windows, promotional banners and fixtures, and it was also applied to the architectural plan of a racetrack and a betting booth.
The project made well-proven example that the sign was an effective tool to consolidate whole image in respecting the character of each building in the group of buildings.
Cooperation: Hakuhodo Inc.