“TOYOTA New Signboard” 
TOYOTA Motor Corporation/Hakuhodo Inc.

Category: Environment Date: 1990

This was the project for appealing TOYOTA's new policy and the refinement with unified manner to meet the need of times. The signboard of TOYOTA's six sales channel stores were totally renewed nation wide.
The signboard became a greatly outstanding and sophisticated landmark. The design was produced by re-organizing its sign systems and adapting new T shaped silhouette and stream lined form.
The design also succeeded in making them evenly well recognizable both in day time and night. The effect was brought by advanced specification of inner-lit board with its surface laminated with elastic fabric sheet. It was also developed as the detailed design system for the wider variation of sign and specification.