「近鉄バファローズ」VI計画 
株式会社近畿日本鉄道

“Kintetsu Buffaloes” Visual Identity 
Kintetsu Buffaloes

Category: Branding Date: 1997

"Kintetsu Buffaloes" adopted Visual Identity system when it moved its home ground to the Osaka Dome in 1997.
It was surrounded by the updated space for fans, settled in the central part of Osaka City. By the change of its environment, the creation of sophisticated image was required as today's sports entertainment in addition to existing dynamic team colors. Visual Identity system developed along with a new Logotype and a character by Hanna Barbara Co. was playing an important role as an owner company's image media appealing to fans and local communities.
Cooperated with: Daiko Advertising, inc.