大分県DX推進戦略 
大分県

Oita Prefecture DX Promotion Strategy 
Oita Prefecture

Category: Branding, Graphic Date: 2022

Oita Prefecture has formulated the "Oita Prefecture DX Promotion Strategy" to promote digital transformation in all areas of daily life, industry and public administration, and GK Graphics was responsible for the design work related to the visualization of the strategy.
This strategy focused on the citizens’ view of life as they would like it to be. We worked in collaboration with the government staff to visualize this vision so that it would be personally relevant to as many people as possible, and they would want to experience it.

In the process we held workshops with government staff members to search for the identities and values of Oita Prefecture, and extracted keywords and phrases for "the way we want to be".

Based on the results of the workshop, we proceeded with visual studies, and provided design support for the visualization of this strategy, such as the illustration development of the whole booklet, logo creation and page layout, etc. The illustrations express "the way we want to be" for Oita Prefecture in a spontaneous and relaxed atmosphere with a sense of dynamism and freshness.