「ルノートル」VI計画 
株式会社西武百貨店

“LENOTRE” Visual Identity 
THE SEIBU DEPARTMENT STORES, LTD.

Category: Branding Date: 1990

A gourmet food brand "Lenotre" was established by Mr. Lenotre, one of the three greatest chefs in France. The primary strategy of the company was to provide Japanese market with refined and genuine taste directly imported from France. While the package of a merchandise was developed, more permeation and growth of the Lenotre in Japan was intended.
Not limited to setting up of gift items but a company's wish for customers to taste genuine thing daily were represented.