GK30周年記念ポスター
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“GK Design Group 30th Anniversary” Poster
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Category: Graphic Date: 1987
GK創立30周年を記念して作成したポスターです。創立時よりの理念である「道具」を基本テーマにしています。
GKが生み出した作品を、素材にしてモノとヒトの来し方を俯瞰し、行く末に祈りを込めて表現しました。モノとヒトはいつの時代においても不可分で永劫な関係にあります。創造活動における「モノにこころを、ヒトに世界を」というGKグループが掲げるスローガンが底流に息づいています。
・ The history of GK since 1953:
A group called itself as "Group Koike = GK" after late Prof. Iwataro Koike who supported the contention of a group of students. They argued "Industrial design from now on should replace the traditional art of hand craft".
・ Three propellers driving force of creative work
GK Group, after started as a study group, had tried to be an entity promoting design and raising activities for social good.
・ Reclaiming the terminology of "Dougu".
"Dougu" was almost GK ユs invention that the terminology "Dough", belonged to archaic
words, was reclaimed. GK contended that a product it designed was the tool prepared for our way of life from introspective view on many randomly produced products in the midst of then high economic growth.