ページ上部へ

Manjyo Shocyu “TRIANGLE”

Kikkoman Corporation

By creating unconventional form of a bottle, to suggest the new drinking manner of the distilled spirits long time settled as a popular drink, it was intended to develop young people market.
The concept of the bottle design was taken from radical image breaking through our times. The concept was coordinated with the advertisement concept called "Shochu Nobleman" by having late actor Yusaku Matsuda as its character. The bottle in black with a sharp triangle cut was produced by fully utilized bottle manufacturing technology. This is a product that the radical message grabbed young peoples' sense and led "Shochu boom" of the market.

  • facebook