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“JR East” Signage Planning

EAST JAPAN RAILWAY COMPANY

The signage for public transportation - communication between business operators and passengers.
It provides passengers with information and their directions for train systems of daily public transportation. The signage plays a role to make quality environmental image of station facilities, and works as a communication tool between the operator, passengers and community people.
Since the Signage Planning of Shinjuku station was implemented in 1989, the important role of signage as communication tool has been widely recognized.

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