ヤマハ発動機株式会社 株式会社GKダイナミックス

YAMAHA Corporate Calendar 
YAMAHA Motor Co., Ltd.

Category: Graphic Date: 2003

Yamaha Motor Company's corporate brand spirit was appealed in the series of calendar project. The design expressed the meaning of "Humachine" technologies with the motif of historic technology. (actual calendar is in B3 size) A yearly theme was employed as "recognition of human muscle power" for 2003, "knowledge of utilizing natural power" for 2004, "Japanese creativity and ingenuity of pre modern era" for 2005. It aimed at letting people comprehend a passionate relation between humans and machines by visualizing in pictorial book like illustration of low-tech world and straightly feel the quality of "technology culture" toward which Yamaha would aim at.